The whole production
- Preparation
Brief and quote in 5 hours
The first email and the quote went out within one morning.
Online casting
Parent-and-child pairs on our casting platform. The client chose the cast in one day.
- Filming
One shoot day
30 July, one location, a child and mother on set.
The product leads
The Kids variant matched the age of the child, with the whole range together in the closing shot.
- Post-production
Edit delivered 2 days early
The client had one comment in the whole process: one word in the voice-over.
3 formats from one shoot
TV master 16:9, plus 4:5 and 9:16 for Meta, without another shoot day.
The client had a broadcast date and a budget. We planned everything else to make those ten seconds work.
Starting from the broadcaster deadline
RAVI, the maker of Bati Care wipes, contacted us in mid-July: an urgent TV ad airing from September, with the final file due by 10 August. The budget was PLN 10,000-15,000, with one request: keep it minimalist. Ten seconds gave us space for one child, one product and one sentence explaining it.
One child instead of three
We recommended one child and casting without specifying gender, leaving the choice to the parents and client. The product also changed: pocket-size Kids wipes replaced the larger Baby pack to match the young actor. That decision kept the ad believable.
Three formats from one shoot
One shoot day produced the TV master and both Meta formats.
A 1920x1080 25p master to broadcaster specifications, 4:5 for Meta feeds and 9:16 for Reels. All three versions were delivered through one link.
One comment throughout
After the first edit, the client praised the ad, actors, lighting and visual style. The only change in the production was one word added to the voice-over. The final file reached the broadcaster five days before deadline. We paid the young actors on the day the client settled the invoice.
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Frequently asked questions
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